The Tipping Point

Been reading a lot on the book "The Tipping Point" by Malcom Gladwell. For those of you who are inspired to accomplish big things in life, you should read this amazing book. It illustrates how small little things in life can actually spread rapidly throughout the world and consider them as epidemics. For those who loves marketing or starting to build a brand for yourself, this is absolutely the book for you. An excerpt from the book in chapter 2:

" Epidemics have three primary characteristics:

1) contagiousness
2) rapid change
3) very importantly, small changes can have big effects

The "Tipping Point" is the moment of critical mass when rapid change occurs.

When an Epidemic Tips, it tips because of a change in one of the follow:

The Law of the Few - social epidemics are driven by the efforts of a talented few. Gladwell characterizes them as: Connectors - people specialists who know many people, Mavens - information specialists who love to spread information, and Salesmen - persuasion experts. It turns out I am not one of these few :)

Stickiness Factor - does the message make a significant impact? Small but critical changes to a message can radically affect its stickiness. The quality of the message is not the issue.

Power of Context - humans are incredible sensitive to context. For example, removing graffiti and subway fare cheaters substantially reduced serious crime in New York City subways."